Creative director turned full-stack developer

Sites, apps, and tools built with code, creativity, and an eye for detail.

About

Background

John F. Morton

Hi. 👋 It’s me, John.

I’m a full-stack developer and product builder. I began in advertising — junior art director to creative director at agencies including DDB, Bozell, and Dentsu. A creative director’s whole job is judgment: which idea is worth making, and which thousand to kill. I started building projects on the side while still at agencies, fell in love with the process, and decided to do it full time.

That became JMX2, a digital production company I co-founded and ran for nearly seventeen years, delivering web apps, campaigns, and interactive work for a wide range of clients — from startups to enterprise — including Salesforce, Google, and Procore. Several of those relationships have lasted well over a decade.

I now work independently, building my own products and collaborating on new projects. I’ve gone deep on AI-integrated development. I won first place in my first hackathon out of nearly 10,000 participants, and both that project and my second entry are in production.

I also maintain several Craft CMS plugins, write regularly on SuperGeekery, and serve as an elected voter registrar in Warren, Connecticut.

Focus

What I focus on

Knowing what to build

The cost of building has collapsed. The risk now is building the wrong thing well. I help shape a vague problem into the right solution — and I’ll tell you when the answer is less software, not more.

Full-stack execution

Once we know what to build, I build it as one coherent system — data model to UI to deployment — and I maintain what I ship.

Performance and accessibility

Speed and accessibility are fundamentals, not afterthoughts. If a site or app is slow or unusable, I fix it.

AI-integrated development

AI made building cheap — which is exactly why the decisions matter more. I use it fluently, and I build products that use it structurally, but I treat it as leverage for execution, not a substitute for knowing what to do.

Portfolio

Selected work

Products I've built, clients I've worked with, and tools I've shipped.

Long-Term Craft CMS Partnerships

Ongoing development, infrastructure, and support for three Craft CMS clients — the Betsy Lehman Center, Janson Media, and Seal-a-Deck — with integrations including FileMaker, Tipalti, and HubSpot.

Bespoken

A Craft CMS plugin that adds AI-generated text-to-speech narration using the ElevenLabs API, with a companion accessible audio player web component.

LLM Ready

A Craft CMS plugin that serves clean Markdown versions of your content to AI crawlers and LLMs — zero configuration, append .md to any URL.

TRMNL plugin: Metro North Status

A plugin and custom API for the TRMNL e-ink terminal that displays upcoming Metro North departures, including trips with transfers.

PNC Bank — Accessibility Audit

Accessibility audit and remediation for the PNC Real Estate Newsfeed. Found issues beyond the original assessment, proposed a comprehensive audit, and fixed everything without changing the site’s visual identity.

Jerome L. Greene Science Center Installation

Part of a large team building the interactive lobby installation for Columbia’s Zuckerman Mind Brain Behavior Institute. Built the touchscreen interfaces and created the animation system the design team used to build the rest of the experience.

Slow website no more

Performance rescue for a Craft CMS site where pages were timing out. Diagnosed and fixed every bottleneck — PageSpeed scores went from the teens to 97.

Etcetera

Tools I built and shared, community projects, and the advertising career that came before all of this — including Craft Link List, Pic Puller, Procore’s brand standards site, and a series of TV spots with Sting.

Contact

Let’s make it work

Get in touch

Have a project to bring to life?A half‑formed idea that needs shaping?Something that’s just not working?We should talk.