Case Study All Work

PNC Bank — Accessibility Audit

An accessibility audit and remediation for the PNC Real Estate Newsfeed, where the scope grew beyond the original assessment once I started digging into the site.

  • Role: Contractor via Deutsch (agency of record) — audit, remediation, platform updates
  • Stack: WordPress, HTML, CSS, JavaScript
  • Client: PNC Bank / Deutsch

The Problem

Deutsch brought me in to address specific accessibility issues their team had already identified on the PNC Real Estate Newsfeed WordPress site. When I started reviewing the site, I found a broader set of problems that the initial assessment had missed.

Rather than just fixing the flagged items, I proposed a comprehensive audit — documenting every accessibility issue across the site so we could address them systematically instead of playing whack-a-mole.

What I did

I audited the full site, cataloged every accessibility issue, and worked with the agency to prioritize and fix them. The key constraint was preserving the site’s visual identity throughout — the goal was compliance without a redesign.

While I was in there, I also addressed a backlog of pending WordPress core and plugin updates and resolved server-side issues that had been left unattended. The kind of work that accumulates when a site doesn’t have a dedicated developer watching it.

Why it matters

Accessibility work is often treated as a checklist — fix what’s flagged and move on. This project was a case where the right call was to widen the scope rather than narrow it. Fixing only the known issues would have left the site partially compliant, which isn’t really compliant at all. Recognizing that, and making the case for the fuller audit, was the actual value I brought — not just the fixes, but the judgment to see what the original assessment had missed.